Who doesn’t love a Bloody Mary? We hold a special place in our hearts for V8 in general but when it comes to Bloody Mary, we are partial to the design!
Previously in a PET bottle, the team tasked us with creating new artwork for both the 8oz cans as well as a 6 pack to be sold in retail stores. Working through two completely different print processes, we were strategic in keeping the cans simple but also giving the 6 packs a punch.
We worked through creative for both Original and Spicy exploring variety color as well as cues for differentiation. While keeping the cans simple, we got to have fun and bring a younger voice and feeling onto the 6 packs. We were playful in our copy exploration offering the idea of bringing this (+ alcohol) to a brunch, a party pack, perfect for the cooler and so on.
We kept these bright, simple and were sure that the messaging was clear. We can’t wait to see these in store.
