Celebrating an American Icon
2026 is a big year—not only for America as we celebrate its 250th anniversary, but for HERSHEY’S as well. We were thrilled to partner with The Hershey Company to create the visual identity and design toolkit for Hershey’s Chocolate World’s 2026 summer campaign, “Home of HERSHEY’S, The Great American Chocolate Bar.”
The campaign was created to celebrate the iconic HERSHEY’S Bar while positioning Hershey’s Chocolate World as the true home of the HERSHEY’S brand. The challenge? Create something that felt nostalgic and unmistakably.
Bringing the Campaign to Life
Our design needed to work hard across a wide range of touchpoints—from retail point-of-sale and digital communications to exterior activations. We developed a flexible visual system that could bring the campaign to life across each medium while creating a cohesive experience for visitors.
Once the logo treatment was established, the project continued to grow. The Hershey team asked us develop additional campaign assets featured throughout Hershey’s Chocolate World, extending the identity beyond the initial campaign and creating a fully immersive brand experience.
A timeless campaign for an American icon and a pretty sweet way to celebrate.
