Having an office down the road from Keuka Lake has many benefits—views, outdoor activities, scenic drives, quirky locals and of course—beer. Of the many breweries in the Finger Lakes, Steuben stands out as one with a particularly strong commitment to quality, local ingredients and as having a reputation as a “brewers brewery”. Works was charged with evolving the brand and packaging to better reflect that commitment.
The refreshed brand is built upon the “Sheaf & Arrow”, a representation of quality ingredients that have been locally sourced. We created multiple variations to be used at different scales and across applications, creating a consistent yet flexible brand system. This branding seamlessly translates to the flagship beer packaging, creating a unified line that stands out easily on crowded retail shelves.
While all of Steuben’s offerings celebrate local ingredients, their Local Liquid line is especially unique—highlighting individual growers in the region. Our updated system for this sub-brand focuses on the fact that it uses 100% New York State malt and hops. Our goal was to create a distinct and powerful look for this line of hyper-local beer, while still maintaining assets that make it unmistakeable as a Steuben product.
