A New Brand for Retail
Over the years, we’ve branded everything from trade show booths and websites to a variety of packages for Mosner Family Foods. This year, they approached us with an exciting new opportunity: designing a CPG brand for their very own retail line.
The team had already landed on the name Reunion Foods. They wanted the brand to feel simple and approachable while still commanding attention on shelf. Because the line had the potential to expand across a wide range of products — from raw and marinated meats to fully cooked offerings — the strategy needed to be flexible enough to adapt across multiple product categories and packaging formats.
Built to Flex
We presented several creative directions, each with its own unique personality and visual elements. Ultimately, we landed on a design solution that balanced clarity, warmth, and shelf impact.
In addition to developing a full brand style guide, our design deliverables included secondary logos, supporting graphic elements, typography systems, and color palettes. We also designed a packaging system that feels clean and approachable while paying homage to the company’s roots and history.
We are happy to share that this line has been sold into Wegmans, and we were fortunate enough to see it in person. We look forward to sharing more on its success.
