Much like the other cannabis brands that we named and designed for the Wondergrove universe, Professor Cron X needed a unique voice as well as look and feel to reach its target audience. Being a cannabis brand that fulfills the cartridge and concentrate category, the names and visual directions we proposed leaned toward a younger, edgier persona.
We explored a lot of different ideas through several rounds of ideation—from bold pop-art styles to hip-hop inspired imagery and beyond. Ultimately, the client kept coming back to Professor Cron X. It was unique, quirky and had certain sense of mystery. Our initial designs leaned into the X and through the iteration process we developed the “amplified X”, with concentric lines creating a dynamic element that brings the brand to life.
The Professor’s lab equipment was incorporated for secondary usage in other materials and packaging. The dark color palette with creeping purple smoke helps to build the mystery around the brand, while extending into packaging and apparel.
The unique proposition offered by this product allowed us to create a refreshing and edgy brand that stands out in a crowd. We’re thrilled to have seen Professor Cron X launch—fittingly—on 4/20.
