We always say that images are easier to explain than a slide and in this case, we were right!
This project started as a concept image and we were the team to see it through to production.
We worked with the innovation team on the overall package concept. This line of whipped cream wasn’t your average whipped cream from a can- it was better. With a stronger hold, richer taste and higher quality, we needed to help get these message across as well as help them pop off of the shelf. Once we landed on a concept, color was really a key consideration when it came to helping these stand out. Moreover, we still needed to hit on the premium cues to justify the price and strength of the president brand as it was the first for this category.
We had strict brand guidelines to follow along with a limited print process but, we made it happen!
