Big flavor. Bold impact.
When Kraft came to us with a new cheese innovation, the challenge was to create packaging that captured the excitement of the product while making it instantly clear to shoppers what they were getting. In a crowded cheese category, standing out on shelf was just as important as communicating the product.
Our strategy was simple: let the flavors do the talking. We explored everything from naming and color palettes to typography and photography, testing a variety of creative directions before landing on a clean, confident design system.
Designed to Stand Out
Rather than relying on food photography, we embraced a more streamlined packaging approach, knowing the retail rollout would be supported by marketing that could showcase recipes, serving ideas, and all the delicious ways to enjoy the product.
The result is a packaging lineup that’s bold, cohesive, and impossible to miss. With vibrant colors, strong typography, and clear messaging, the design creates standout shelf presence while making it easy for consumers to navigate the product line.
Beyond the Packaging
The experience didn’t stop at the shelf. We brought the launch to life through marketing materials designed to inspire consumers with recipes, usage ideas, and more.
