Not Your Typical Lumber Yard
Knapp & Schlappi is much more than a lumber yard—it’s a one-stop destination for home improvement, outdoor living, and everything in between. Going head-to-head with home improvement giants isn’t easy, so they needed a brand identity that would help them look as established and memorable as the competition.
The business challenge was creating a brand system that felt cohesive across every touchpoint while remaining flexible enough to support everything from retail signage to merchandise.
Built to Work Everywhere
A large part of their business is their swag, so our deliverables included a new brand toolkit with a lot of flexibility. We defined the colors, fonts, and brand marks, and created a host of assets that could be used across their merchandise, trucks, building, and more.
We gave the team a guide that helped put ideas into motion while also helping them think through projects down the line, since the rollout would need to happen in stages.
The partnership continues today, and it’s been exciting to see the refreshed brand come to life across more and more of their business—from new trucks driving through town and house wraps on renovations to their brand-new outdoor sign.
