Identifying Goals, Timelines, and Brand Voice
Many of our clients have their own unique goals, opportunities, and of course, timelines. Keuka Spring Vineyard was no different.
When it came to branding this vineyard, this project had a lot of moving parts.
Fortunately for us, we were able to help the from the very beginning in terms of identifying their brand voice and story. This helped shape their product packaging, marketing materials, and of course, branding on location.
Creating the Brand
Like any project, we presented multiple concepts for the branding. This included the brand mark, tailored copy, and additional assets to bring the Keuka Spring story to life.
We researched countless wineries and competition and pulled what we thought would work best to capture the essence of this brand and their products.
Delivering a Complete Brand
Once the branding was in place we continued to help the team with their wine labels. They had a three tier system which needed to be clearly differentiated and identified. Here we delivered brand visions around the overall style, the bottles, corks, wraps and even printing finishes.
