A Seasonal Spin on Bacon
Who doesn’t love an LTO—especially when bacon’s involved? From pumpkin spice everything to in the CPG world, yes, even toilet paper, fall has become the season of limited-time everything. Our client, Clemens Food Group wanted in and they brought us along for the ride.
The brief: create a package design that feels fun, bold, and attention-grabbing, while still staying true to the Hatfield brand.
A Seasonal Idea with Staying Power
In our packaging exploration, we evaluated seasonal colors, playful patterns, and clever messaging to highlight both the flavor and the limited-time nature of the product. The result strikes the right balance: eye-catching on shelf, while still unmistakably Hatfield.
And it worked. The product is now heading into its second year of production.
