Tucked away in the woods a short way from Keuka Lake, you’ll find your next great stop for a cocktail. Birdseye Hollow consists of beautiful log cabin bar with an adjoining timber frame distillery—all within a maple farm that has long produced outstanding examples of Upstate NY maple syrup. When the team at Birdseye wanted to expand into spirit production and serve as a craft cocktail haven, Works was there every step of the way to build the brand and help shape a distillery experience that is sure to become a Finger Lakes destination.
The refreshed brand was crafted with the production of spirit labels in mind. Inline details in the Birdseye wordmark come to life with gold foil stamping, while the sugar shack icon pays homage to the original building that is still used to boil and refine maple syrup on the grounds. The label’s galactic eye hints at the eclectic nature of Birdseye, and hypnotizes it viewers with promises of an unrivaled taste experience. Color-coded variety banners make shelf selection seamless, even with an expanding portfolio of spirit offerings.
Their flagship product—a 5 1/2 year aged Single Barrel Wheated Bourbon—receives a custom label to distinguish it from the core line of spirits. Fine details within the label mirror the craft and care taken to produce a beautifully balanced bourbon made with 100% NY State ingredients.
The distillery’s experience is rounded out with menus and interior elements that reinforce the brand, while the cocktail and food offerings are sure to keep visitors coming back for more. An ever-expanding line of apparel and accessories fly off the shelves, and help to advertise this hidden gem within the Finger Lakes and beyond.
