North American Beverage (NAB) has been a client of ours for a few years now. When they asked for our help to create their new mixer line, we were pumped!
Our internal team worked to develop this new line. Keeping in mind the current Ginger Beer look and feel, we started off close in and also pushed a little further for conversation purposes. We landed close in in terms of overall hierarchy but were still able to give these mixers their own personality through color and bubbles!
Knowing a great deal about the can printing process, we were able to take what we know and apply to these designs from the start. We looked extensively at color and always kept the line up in mind. We worked through several design iterations for the cans which quickly extended into 4 packs as well. Here we were able to add a bit more fun and even mention cocktails just in case a consumer didn’t know how to use these or a good recipe. Last but not least, we also developed the tray where all of these mixers will be packed.
We are excited to share that these are hitting stores and we can’t wait to see them for ourselves.
Once the cans and 4 packs were printed, we too helped the team with marketing materials. We developed sell sheets and shelf talkers to help gauge interest and engagement for the sales team and shoppers.
