Built for the Club Aisle
Apple and Eve has a strong brand presence in the juice aisle. They were excited to have a new reduced sugar line of juice boxes to add to their portfolio and enlisted us to design a new club-store package! With the club-store being a unique CPG environment, we planned our strategy around knowing that the outside PPS had to work hard to draw in their target consumer but also clearly identify all of the key benefits.
From Concept to Shelf
We went through a host of design solutions that ranged very close in to their current products, and also a strong departure. We kept it simple and clean with easily identifiable varieties and custom fruit illustrations for the individual packs. We used a crate illustration to help bring the line together and as a central location for all of their claims. These deliverables allowed the team to extend this into a retail rollout as well. They are in stores now!
