Trends

Gen Z are people born between 1997-2012, so 11-26 years old. This actually makes up the largest generation in American history in the US! (27%)

What’s a land line?

This generation doesn’t know life without the internet. More than 95% of Gen Zers own a smartphone. Some of which started with their phones at 12 as opposed to the older millennials who got theirs around the age of 20. Needless to say, social media is HUGE for this generation. Between Instagram, snapchat, tiktok, facebook and twitter- all of these platforms get their use but Instagram, Snapchat and Tiktok are the most frequently used.

What they want

They are more interested in quality, sustainable products, they don’t trust the government and highly support diversity and social justice. When it comes to the work force, this group is leading the charge on big changes in having a true work life balance and even seeking jobs because of this. They are looking for flexible hours, full health coverage, free meals and even large pay increases.

When it comes to buying power, this generation is more likely to shop in a store, to speak to family and friends about new brands and more likely to shop second hand.

Sum it up

Overall, they are connected, diverse and ready to be seen and heard. Since most of them are under 18, A LOT can happen in a few years but this is definitely the generation to watch out for!