Works Design Group

June 05, 2017

5 Designs We Love: Visual Texture

Visual texturing can be used to create unique, eye-catching packaging designs, through the exploration of layers, photography, illustration, and key graphic elements. This type of...

by Matt Cannon

May 23, 2017

Package Design Trend: Dramatic Callouts

As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...

by Taylor Getler

May 18, 2017

The Present and Future of Alcohol

Alcohol is a multibillion-dollar market in the US, one that must constantly evolve in order to keep up with changing consumer needs. The category has...

by Taylor Getler

May 10, 2017

Brand Equity is Overrated

Andy Warhol once famously claimed that America’s tradition of mass production was what made it a great country. He said: “You can be watching TV...

by Taylor Getler

March 17, 2017

Four Branding Trends from Expo West 2017

Chris Burton, our Art Director, travelled all the way to Anaheim last week for Expo West 2017. The four-day event is the country’s largest natural...

by Taylor Getler

February 24, 2017

Colors that Yell

With the trend of minimalist, stark packaging still going so strong, some brands are pushing back with designs that scream from the shelf. Hot pink,...

by Taylor Getler

October 25, 2016

5 Emerging Packaging Design Trends

While each client and project are different, knowing what design trends are more popular can get you going in the right direction and will give you...

by WDG Administrator

February 18, 2015

10 Package Design Trends for 2015

Package design trends tend to change every year and while some trends can come and go, we have highlighted 10 of our favorite trends below,...

by WDG Administrator

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