Works Design Group

With the importance of voice experience (VX) escalating, brands have an expanding universe of opportunities to communicate with their audience.

There is a growing trend for brands to take into account how their products and packaging will appear on social media.

So far, 2018 has been a stressful and strange year for Tide.

Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...

  Hundreds of exhibitors came out from all over the country (and, in some cases, the world) to show the industry what they have to...

  The 2017 Summer Fancy Food Show was a great indicator of what food trends will impact the industry in the coming months and years,...

Meal prep is having a major moment right now, and this phenomenon has spurred some pretty interesting package design trends. Below is a glimpse at our...

Last weekend, we took a trip to Baltimore for Natural Products Expo East 2017, where hundreds of exhibitors came out from all over the country...

When Frito-Lay announced that they were opening a Cheetos-themed restaurant in Tribeca – lead by celebrity chef Anne Burrell and running for three days only...

According to the Specialty Food Association, the Summer Fancy Food Show is North America’s largest trade show for the specialty food industry. As such, it...

The major disruption caused by platforms of the new gig economy (ie. Uber, AirBnB, Etsy) has been widely reported, and it’s still too early to...

The trend for minimalism in package design continues to pick up steam, be it forgoing lots of wording, using simplistic designs, going without labels, or...