Works Design Group

You might notice that your grocery aisle looks a little different recently. Lately, we’ve been seeing several major brands updating their packaging, and new photography...

The industry has been closely watching for notable Halloween trends this year, and there have been some interesting findings that marketers should know.

All research is pointing to major demand for Better-For-You products. So why is the cereal aisle filled with more sugar than ever?

Natural Products Expo East is an annual trade show that showcases responsible companies that focus primarily on eco-consciousness, health, and wellness.

There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.

When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.

Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.

What does it actually mean for a brand to tell a story?

From nut-based milks to platypus milk, specialty milks are on the rise.

Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

As reported in a number of outlets, several “raw water” startups have recently sprung up around the country.