Works Design Group

November 06, 2019

Packaging Photography Trends for 2019

You might notice that your grocery aisle looks a little different recently. Lately, we’ve been seeing several major brands updating their packaging, and new photography...

by Taylor Getler

October 31, 2019

5 Halloween Retail Trends for 2019

The industry has been closely watching for notable Halloween trends this year, and there have been some interesting findings that marketers should know.

by Taylor Getler

March 06, 2019

The Inverted Logic of the Cereal Industry

All research is pointing to major demand for Better-For-You products. So why is the cereal aisle filled with more sugar than ever?

by Taylor Getler

September 27, 2018

5 Trends from Natural Products Expo East 2018

Natural Products Expo East is an annual trade show that showcases responsible companies that focus primarily on eco-consciousness, health, and wellness.

by Bryan Hutches

July 10, 2018

Breaking Down Callouts in Package Design

There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.

by Taylor Getler

June 29, 2018

3 Trends in Product Photography

When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.

by Branding Times Contributor

May 15, 2018

Prepackaged Snack Options Have Changed How We Think About Snacks

Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.

by Garrett Meccariello

May 10, 2018

Revisiting Packaging Storytelling

What does it actually mean for a brand to tell a story?

by Branding Times Contributor

April 11, 2018

Specialty Milks are Flooding the Aisles

From nut-based milks to platypus milk, specialty milks are on the rise.

by Richard Turcsik

March 28, 2018

Why Digital Designers Should Consider Default Choices

Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...

by Garrett Meccariello

March 16, 2018

Takeaways from BXP Live! 2018

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

by Taylor Getler

March 12, 2018

What “Raw Water” Teaches Us About Buzzword Overuse

As reported in a number of outlets, several “raw water” startups have recently sprung up around the country.

by Taylor Getler

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