Works Design Group

If retailers want to replicate the success of Target's private label brands, they’ll have to study the company’s winning strategy.

Whole Foods is coming for Trader Joe's with a range of private label offerings.

Works Design published the cover story for the February 2014 issue of Brand Packaging Magazine, entitled “The Eurofication of Private Label?”  The article looks at some...

The world of private label branding has experienced a (not so) quiet revolution in the last 10+ years.  Gone are the days where “store brand”...

A lot of big companies right now are struggling with the private label competition. With the economy being down, many consumers are seeking the store...

When you walk into a store you usually have the low end or store brand, the moderately priced item and then of course the high...