Works Design Group

November 06, 2020

Why Target’s Private Label Strategy is So Successful

If retailers want to replicate the success of Target's private label brands, they’ll have to study the company’s winning strategy.

by Taylor Getler

April 03, 2018

Whole Foods is Coming for Trader Joe’s

Whole Foods is coming for Trader Joe's with a range of private label offerings.

by Jessica Olszyk

February 03, 2014

The Eurofication of Private Label?

Works Design published the cover story for the February 2014 issue of Brand Packaging Magazine, entitled “The Eurofication of Private Label?”  The article looks at some...

by WDG Administrator

December 04, 2013

5 Designs We Love: Private Label Branding

The world of private label branding has experienced a (not so) quiet revolution in the last 10+ years.  Gone are the days where “store brand”...

by WDG Administrator

August 30, 2012

Private Label?

A lot of big companies right now are struggling with the private label competition. With the economy being down, many consumers are seeking the store...

by WDG Administrator

June 27, 2012

Shelf Impact

When you walk into a store you usually have the low end or store brand, the moderately priced item and then of course the high...

by WDG Administrator

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