Works Design Group

Experiential packaging involves the use of typography, color, imagery, and content to create a new environment and a truly unique experience for the consumer. By...

With the trend of minimalist, stark packaging still going so strong, some brands are pushing back with designs that scream from the shelf. Hot pink,...

Valentine’s Day is on Tuesday, which means that candy brands are preparing to move a serious amount of inventory. While there is definitely some standard...

Today’s world is fast, non-stop, and all about constant communication and information gathered through our phones and tablets. But even in this modern, technology-driven world,...

Millennials are the next wave of influential shoppers. Born between 1981 and 2000, studies show they will be 50 percent of the workforce by the...

Anheuser-Busch is creating limited-edition packaging throughout the 2016 NASCAR season and celebrating the brand’s return to the sport of racing by leveraging its packaging assets via...

As you have probably noticed, weirdness is a theme that has been used regularly in product marketing, and for many years. That said, one advertising...

Works Design Group’s very own Director of Business Development, Kory Grushka, wrote this article about augmented reality that was published in Brand Packaging Magazine last week.  The...

Works Design attended the Fancy Food Show last week, which was held at the Javits Center in NYC from June 30 through July 2.  We...