Works Design Group

Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...

The trend for minimalism in package design continues to pick up steam, be it forgoing lots of wording, using simplistic designs, going without labels, or...

Visual texturing can be used to create unique, eye-catching packaging designs, through the exploration of layers, photography, illustration, and key graphic elements. This type of...

  Earlier this year, Amazon reportedly began reaching out to several major consumer product brands, telling them that they’d be better off ditching retailers and...

As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...

Alcohol is a multibillion-dollar market in the US, one that must constantly evolve in order to keep up with changing consumer needs. The category has...

Andy Warhol once famously claimed that America’s tradition of mass production was what made it a great country. He said: “You can be watching TV...

Effective product packaging can shout from the shelves, even as they grow increasingly crowded. It can instantly answer any question that consumers might have, so...

It can be difficult to create unique Easter packaging designs that can stand up to a sea of pastel treats. With so much competition around...

Chris Burton, our Art Director, travelled all the way to Anaheim last week for Expo West 2017. The four-day event is the country’s largest natural...

Package redesigns are famously tricky. On the one hand, updating a product’s look can be an important part of appealing to new consumers and staying...

Pop culture has always and will always be a great tool to leverage for information. It is a bridge that connects marketing teams to consumers...