Works Design Group

The practice of exploring the use of emotions in packaging design is not a novel idea.

For brands that produce difficult-to-ship products, e-commerce can be difficult to navigate.

What does it actually mean for a brand to tell a story?

There are many opportunities to be creative in club store packaging.

Clever marketers and packaging designers understand cognitive biases.

How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?

There is a growing trend for brands to take into account how their products and packaging will appear on social media.

  Hundreds of exhibitors came out from all over the country (and, in some cases, the world) to show the industry what they have to...

Meal prep is having a major moment right now, and this phenomenon has spurred some pretty interesting package design trends. Below is a glimpse at our...

In today’s fast-paced digital world, trends evolve at breakneck speeds. Whether spurred by technology or shifting social preferences, designers need to pay attention to how...

How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...

Designed in part to help combat the problem of overflowing landfills, sustainable packaging is better for both the environment and your bottom dollar. By reducing...