Works Design Group
June 11, 2018
The practice of exploring the use of emotions in packaging design is not a novel idea.
May 30, 2018
For brands that produce difficult-to-ship products, e-commerce can be difficult to navigate.
May 10, 2018
What does it actually mean for a brand to tell a story?
April 23, 2018
There are many opportunities to be creative in club store packaging.
April 13, 2018
Clever marketers and packaging designers understand cognitive biases.
April 06, 2018
How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?
February 21, 2018
There is a growing trend for brands to take into account how their products and packaging will appear on social media.
January 31, 2018
Hundreds of exhibitors came out from all over the country (and, in some cases, the world) to show the industry what they have to...
January 15, 2018
Meal prep is having a major moment right now, and this phenomenon has spurred some pretty interesting package design trends. Below is a glimpse at our...
January 11, 2018
In today’s fast-paced digital world, trends evolve at breakneck speeds. Whether spurred by technology or shifting social preferences, designers need to pay attention to how...
September 27, 2017
How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...
July 27, 2017
Designed in part to help combat the problem of overflowing landfills, sustainable packaging is better for both the environment and your bottom dollar. By reducing...