Works Design Group

See Works Design Group's recent feature in "Packaging Impressions," or read a snippet here on our site.

There are so many opportunities for meat brands to reimagine their packaging and connect with shoppers in new ways.

The Pringles can is a great example of how innovative packaging shapes can elevate a brand. But how did that iconic packaging come to be?...

Not so long ago, “fruity” automatically meant “colorful” in the world of package design. In 2020, all of that is quickly changing.

You might notice that your grocery aisle looks a little different recently. Lately, we’ve been seeing several major brands updating their packaging, and new photography...

The industry has been forecasting the rise of edible packaging for years. Why are we mocking it now?

Every Friday we're looking at seasonal packaging, from pumpkin spice cereal to apple pie cookies.

Sometimes brands just don’t understand the power of their own designs. Bad design can result in catastrophic failure for even the most successful and well-established...

There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.

When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.

With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?

For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.