Works Design Group

March 03, 2021

See Us Featured in “Packaging Impressions!”

See Works Design Group's recent feature in "Packaging Impressions," or read a snippet here on our site.

by Taylor Getler

December 10, 2020

How Meat Packaging Has Evolved

There are so many opportunities for meat brands to reimagine their packaging and connect with shoppers in new ways.

by Taylor Getler

December 03, 2020

How Pringles® Cans Got Their Iconic Shape

The Pringles can is a great example of how innovative packaging shapes can elevate a brand. But how did that iconic packaging come to be?...

by Taylor Getler

February 06, 2020

Juice Packaging is Forgoing Color

Not so long ago, “fruity” automatically meant “colorful” in the world of package design. In 2020, all of that is quickly changing.

by Taylor Getler

November 06, 2019

Packaging Photography Trends for 2019

You might notice that your grocery aisle looks a little different recently. Lately, we’ve been seeing several major brands updating their packaging, and new photography...

by Taylor Getler

October 10, 2019

The Package Design Industry Should Embrace Whiskey Capsules

The industry has been forecasting the rise of edible packaging for years. Why are we mocking it now?

by Taylor Getler

September 28, 2018

Fall Friday Roundup #1

Every Friday we're looking at seasonal packaging, from pumpkin spice cereal to apple pie cookies.

by Taylor Getler

August 07, 2018

The Stories Behind 3 Unexpectedly Iconic Designs

Sometimes brands just don’t understand the power of their own designs. Bad design can result in catastrophic failure for even the most successful and well-established...

by Taylor Getler

July 10, 2018

Breaking Down Callouts in Package Design

There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.

by Taylor Getler

June 29, 2018

3 Trends in Product Photography

When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.

by Branding Times Contributor

June 20, 2018

The Quirky Evolution of the Ice Cream Pint

With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?

by Taylor Getler

June 14, 2018

One Wine Bottle, Three Design Trends

For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.

by Taylor Getler

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