Works Design Group

There are many opportunities to be creative in club store packaging.

Clever marketers and packaging designers understand cognitive biases.

How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?

Whole Foods is coming for Trader Joe's with a range of private label offerings.

There is a growing trend for brands to take into account how their products and packaging will appear on social media.

Meal prep is having a major moment right now, and this phenomenon has spurred some pretty interesting package design trends. Below is a glimpse at our...

In today’s fast-paced digital world, trends evolve at breakneck speeds. Whether spurred by technology or shifting social preferences, designers need to pay attention to how...

How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...

Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...

Visual texturing can be used to create unique, eye-catching packaging designs, through the exploration of layers, photography, illustration, and key graphic elements. This type of...

As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...

Chris Burton, our Art Director, travelled all the way to Anaheim last week for Expo West 2017. The four-day event is the country’s largest natural...