Works Design Group

May 09, 2017

How Packaging Can Tell a Story

Effective product packaging can shout from the shelves, even as they grow increasingly crowded. It can instantly answer any question that consumers might have, so...

by Matt Cannon

April 12, 2017

5 Designs We Love: Easter Designs

It can be difficult to create unique Easter packaging designs that can stand up to a sea of pastel treats. With so much competition around...

by Matt Cannon

March 17, 2017

Four Branding Trends from Expo West 2017

Chris Burton, our Art Director, travelled all the way to Anaheim last week for Expo West 2017. The four-day event is the country’s largest natural...

by Taylor Getler

March 13, 2017

Original Packaging that was Better than the Redesign

Package redesigns are famously tricky. On the one hand, updating a product’s look can be an important part of appealing to new consumers and staying...

by Taylor Getler

March 08, 2017

Pop Culture Packaging: The Impact of TV and Movies on...

Pop culture has always and will always be a great tool to leverage for information. It is a bridge that connects marketing teams to consumers...

by Keith Loria

March 01, 2017

5 Designs We Love: Experiential Package Design

Experiential packaging involves the use of typography, color, imagery, and content to create a new environment and a truly unique experience for the consumer. By...

by Matt Cannon

February 24, 2017

Colors that Yell

With the trend of minimalist, stark packaging still going so strong, some brands are pushing back with designs that scream from the shelf. Hot pink,...

by Taylor Getler

February 10, 2017

Valentine’s Day Candy Packaging

Valentine’s Day is on Tuesday, which means that candy brands are preparing to move a serious amount of inventory. While there is definitely some standard...

by Taylor Getler

February 18, 2015

10 Package Design Trends for 2015

Package design trends tend to change every year and while some trends can come and go, we have highlighted 10 of our favorite trends below,...

by WDG Administrator

December 16, 2013

Holiday 2013 Craft Beer Series

During the holidays, Works Design Group likes to give our clients a little something special, presented in our most creative format. This year, we decided...

by Chris

December 04, 2013

5 Designs We Love: Private Label Branding

The world of private label branding has experienced a (not so) quiet revolution in the last 10+ years.  Gone are the days where “store brand”...

by WDG Administrator

October 16, 2013

Oh, Hello Hershey’s

Last week Hershey’s announced that it is launching its first new brand (i.e., not a line extension or acquired brand) in the last 30 years....

by Chris

Share On Facebook