Works Design Group

February 21, 2018

How The “Instagram Effect” is Shaping Packaging Design

There is a growing trend for brands to take into account how their products and packaging will appear on social media.

by Branding Times Contributor

January 31, 2018

5 Trends from Natural Products Expo East 2017

  Hundreds of exhibitors came out from all over the country (and, in some cases, the world) to show the industry what they have to...

by Taylor Getler

January 15, 2018

How Social Media and Meal Prepping are Influencing Package Design

Meal prep is having a major moment right now, and this phenomenon has spurred some pretty interesting package design trends. Below is a glimpse at our...

by Taylor Getler

January 11, 2018

25 Package Design Trends for 2018

In today’s fast-paced digital world, trends evolve at breakneck speeds. Whether spurred by technology or shifting social preferences, designers need to pay attention to how...

by Taylor Getler

September 27, 2017

5 Designs We Love: Designs from the Fast Food Industry

How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...

by Matt Cannon

July 27, 2017

5 Designs We Love: Sustainable Packaging Designs

Designed in part to help combat the problem of overflowing landfills, sustainable packaging is better for both the environment and your bottom dollar. By reducing...

by Matt Cannon

June 16, 2017

Redesigns and Refreshes: Why Change is Crucial

Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...

by Matt Cannon

June 08, 2017

The Rise of Minimalism in Package Design

The trend for minimalism in package design continues to pick up steam, be it forgoing lots of wording, using simplistic designs, going without labels, or...

by Keith Loria

June 05, 2017

5 Designs We Love: Visual Texture

Visual texturing can be used to create unique, eye-catching packaging designs, through the exploration of layers, photography, illustration, and key graphic elements. This type of...

by Matt Cannon

May 23, 2017

Package Design Trend: Dramatic Callouts

As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...

by Taylor Getler

May 18, 2017

The Present and Future of Alcohol

Alcohol is a multibillion-dollar market in the US, one that must constantly evolve in order to keep up with changing consumer needs. The category has...

by Taylor Getler

May 10, 2017

Brand Equity is Overrated

Andy Warhol once famously claimed that America’s tradition of mass production was what made it a great country. He said: “You can be watching TV...

by Taylor Getler

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