Works Design Group

There are so many opportunities for meat brands to reimagine their packaging and connect with shoppers in new ways.

With Americans in isolation this year, pet adoption has never looked so attractive. Here are 5 top trends that pet supply brand leaders should know.

As environmentalism becomes an attractive selling point for brands, some companies are misrepresenting themselves as being greener than they truly are.

There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.

When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.

With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?

For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.

The practice of exploring the use of emotions in packaging design is not a novel idea.

What does it actually mean for a brand to tell a story?

There are many opportunities to be creative in club store packaging.

Clever marketers and packaging designers understand cognitive biases.

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.