Works Design Group

October 29, 2020

New Takes on Classic Products Help Alleviate Pandemic Boredom

By introducing innovative versions of traditional foods, brands can help break up consumers’ food routines that may be getting a little stale.

by Taylor Getler

May 23, 2019

How Coke is Using Nostalgia and Camp to Reimagine One...

Introducing New Coke to Millennial and Gen Z consumers allows Coca-Cola to turn their past mistake into a modern show of irony.

by Taylor Getler

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