Works Design Group

November 05, 2020

Dairy Brands Are Milking the “Flavored Milk” Trend

As consumers look for more interesting takes on their favorite products, it makes sense that flavored milk would make such a splash in 2020.

by Taylor Getler

May 27, 2020

Nestle’s Innovative New Brand Responds to Changing Views on Health

Nestle's new brand launch is a great example of how multinational food companies can leverage trends to keep up with changing shopper behavior.

by Taylor Getler

September 08, 2017

Yum: Ruby Chocolate and the History of Chocolate Innovation

On Tuesday, September 5th, 2017, Swiss chocolate manufacturer Barry Callebaut announced in a press release that they had invented a brand-new type of chocolate. Called...

by Taylor Getler

December 19, 2013

Brand Extension Done Right

As we all know, the world of consumer packaged goods is littered with products that just don’t make sense.  The business environment is extremely competitive,...

by WDG Administrator

August 14, 2012

Nestle is Naturally good

If you read our blog, you can see that there are a lot of current trends between green packaging design, clean packaging, promoting healthy habits...

by WDG Administrator

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