Works Design Group

Some of the most successful Christmas campaigns in history still have an impact today, decades after they launched.

Nicole Beckley, International Director of Marketing & Media for Merlot Skin Care, shares her unique perspective on CPG marketing and brand leadership.

While viral sensations like Popeye’s sandwich are a relatively new phenomenon for marketers to navigate, we have seen enough of them to impart key lessons....

When Frito-Lay announced that they were opening a Cheetos-themed restaurant in Tribeca – lead by celebrity chef Anne Burrell and running for three days only...