Works Design Group

August 14, 2020

Hellmann’s® Animal Crossing Island Reveals Digital Branding Opportunities

While shoppers stay at home, Hellmann's® has found a new place to connect with consumers -- on their own island in Animal Crossing.

by Taylor Getler

May 10, 2017

Brand Equity is Overrated

Andy Warhol once famously claimed that America’s tradition of mass production was what made it a great country. He said: “You can be watching TV...

by Taylor Getler

Share On Facebook