Works Design Group

There are many opportunities to be creative in club store packaging.

Clever marketers and packaging designers understand cognitive biases.

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

For many retailers, the e-commerce function of their site is perhaps the most important part of their digital presence.

There is a growing trend for brands to take into account how their products and packaging will appear on social media.

Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...

Paul Rand, born Peretz Rosenbaum, was an esteemed American art director and graphic designer who is responsible for creating some of the most recognizable and...

How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...

Born in 1918, Herbert Lubalin was a celebrated American graphic designer and typographer. Commonly referred to as “the father of conceptual typography”, he was responsible...

Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...

As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...

Born in 1911, J. Bradbury Thompson was a renowned American graphic designer and art director. His impressive background in printing and design began at a...