Works Design Group
April 23, 2018
Opportunities in Club Store Packaging
There are many opportunities to be creative in club store packaging.
April 13, 2018
How Cognitive Biases are Influencing The Way Shoppers Buy and...
Clever marketers and packaging designers understand cognitive biases.
March 16, 2018
BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.
February 21, 2018
5 Designs We Love: E-Commerce UX Design
For many retailers, the e-commerce function of their site is perhaps the most important part of their digital presence.
February 21, 2018
How The “Instagram Effect” is Shaping Packaging Design
There is a growing trend for brands to take into account how their products and packaging will appear on social media.
February 12, 2018
How Following Behavioral Economics Can Lead to Subtle and Effective...
Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...
January 24, 2018
Creative Titans: How Paul Rand Influenced Logo Design
Paul Rand, born Peretz Rosenbaum, was an esteemed American art director and graphic designer who is responsible for creating some of the most recognizable and...
September 27, 2017
5 Designs We Love: Designs from the Fast Food Industry
How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...
July 05, 2017
Creative Titans: Herb Lubalin, the Father of Conceptual Typography
Born in 1918, Herbert Lubalin was a celebrated American graphic designer and typographer. Commonly referred to as “the father of conceptual typography”, he was responsible...
June 16, 2017
Redesigns and Refreshes: Why Change is Crucial
Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...
May 23, 2017
Package Design Trend: Dramatic Callouts
As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...
May 01, 2017
Creative Titans: Bradbury Thompson, the Master of Typography
Born in 1911, J. Bradbury Thompson was a renowned American graphic designer and art director. His impressive background in printing and design began at a...