Works Design Group

May 18, 2017

The Present and Future of Alcohol

Alcohol is a multibillion-dollar market in the US, one that must constantly evolve in order to keep up with changing consumer needs. The category has...

by Taylor Getler

May 01, 2017

Creative Titans: Bradbury Thompson, the Master of Typography

Born in 1911, J. Bradbury Thompson was a renowned American graphic designer and art director. His impressive background in printing and design began at a...

by Matt Cannon

April 12, 2017

5 Designs We Love: Easter Designs

It can be difficult to create unique Easter packaging designs that can stand up to a sea of pastel treats. With so much competition around...

by Matt Cannon

March 29, 2017

Brand Stories: Magic Leap

Founded in 2010 by Rony Abovitz, Magic Leap is a fast-growing startup that has been shrouded in mystery since its inception. In fact, it has...

by Matt Cannon

March 17, 2017

Creative Titans: John Maeda and the Art of Simplicity

Born in 1966, John Maeda is a world-renowned graphic designer, visual artist, and computer scientist. Throughout his successful career as a programmer and as an...

by Matt Cannon

March 17, 2017

Four Branding Trends from Expo West 2017

Chris Burton, our Art Director, travelled all the way to Anaheim last week for Expo West 2017. The four-day event is the country’s largest natural...

by Taylor Getler

March 13, 2017

Original Packaging that was Better than the Redesign

Package redesigns are famously tricky. On the one hand, updating a product’s look can be an important part of appealing to new consumers and staying...

by Taylor Getler

March 08, 2017

Pop Culture Packaging: The Impact of TV and Movies on...

Pop culture has always and will always be a great tool to leverage for information. It is a bridge that connects marketing teams to consumers...

by Keith Loria

March 01, 2017

5 Designs We Love: Experiential Package Design

Experiential packaging involves the use of typography, color, imagery, and content to create a new environment and a truly unique experience for the consumer. By...

by Matt Cannon

February 24, 2017

Colors that Yell

With the trend of minimalist, stark packaging still going so strong, some brands are pushing back with designs that scream from the shelf. Hot pink,...

by Taylor Getler

February 10, 2017

Valentine’s Day Candy Packaging

Valentine’s Day is on Tuesday, which means that candy brands are preparing to move a serious amount of inventory. While there is definitely some standard...

by Taylor Getler

April 23, 2014

Creative Titans: How Massimo Vignelli Impacts Your Commute

Massimo Vignelli was born in Milan, Italy in 1931. He is a renowned designer who has created an impressive body of work in areas ranging...

by WDG Administrator

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