Works Design Group

May 14, 2020

This 70’s Typography Trend is Still Alive and Well

Retro design trends often circle back around eventually, but brands now have even more reason to take a chance by looking to the past for...

by Taylor Getler

April 15, 2020

Why Freelancers Can’t Deliver the Same Work as Agencies

For brands that are able to devote more of their budget to design, it is almost always worth the investment to go with a creative...

by Taylor Getler

November 15, 2019

Industry Insights: Mike Lombardo, Founder of Topos Tea

Topos Tea was founded in 2017 by two Rowan University students, Mike Lombardo and Kayvon Jahanbakhsh

by Taylor Getler

August 21, 2019

5 Top Designers Who Have Been Inspired By Herb Lubalin

While this is just a small sampling, here are five prominent contemporary designers that have been inspired by Lubalin.

by Taylor Getler

August 07, 2018

The Stories Behind 3 Unexpectedly Iconic Designs

Sometimes brands just don’t understand the power of their own designs. Bad design can result in catastrophic failure for even the most successful and well-established...

by Taylor Getler

June 11, 2018

Leveraging Emotions in Packaging Design

The practice of exploring the use of emotions in packaging design is not a novel idea.

by Garrett Meccariello

May 18, 2018

5 Designs We Love: Retail Displays

We love it when brands get creative with how they display, demonstrate, or promote their product.

by Taylor Getler

May 15, 2018

Prepackaged Snack Options Have Changed How We Think About Snacks

Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.

by Garrett Meccariello

May 10, 2018

Revisiting Packaging Storytelling

What does it actually mean for a brand to tell a story?

by Branding Times Contributor

April 13, 2018

How Cognitive Biases are Influencing The Way Shoppers Buy and...

Clever marketers and packaging designers understand cognitive biases.

by Garrett Meccariello

March 28, 2018

Why Digital Designers Should Consider Default Choices

Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...

by Garrett Meccariello

March 16, 2018

Takeaways from BXP Live! 2018

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

by Taylor Getler

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