Works Design Group
May 14, 2020
This 70’s Typography Trend is Still Alive and Well
Retro design trends often circle back around eventually, but brands now have even more reason to take a chance by looking to the past for...
April 15, 2020
Why Freelancers Can’t Deliver the Same Work as Agencies
For brands that are able to devote more of their budget to design, it is almost always worth the investment to go with a creative...
November 15, 2019
Industry Insights: Mike Lombardo, Founder of Topos Tea
Topos Tea was founded in 2017 by two Rowan University students, Mike Lombardo and Kayvon Jahanbakhsh
August 21, 2019
5 Top Designers Who Have Been Inspired By Herb Lubalin
While this is just a small sampling, here are five prominent contemporary designers that have been inspired by Lubalin.
August 07, 2018
The Stories Behind 3 Unexpectedly Iconic Designs
Sometimes brands just don’t understand the power of their own designs. Bad design can result in catastrophic failure for even the most successful and well-established...
June 11, 2018
Leveraging Emotions in Packaging Design
The practice of exploring the use of emotions in packaging design is not a novel idea.
May 18, 2018
5 Designs We Love: Retail Displays
We love it when brands get creative with how they display, demonstrate, or promote their product.
May 15, 2018
Prepackaged Snack Options Have Changed How We Think About Snacks
Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.
May 10, 2018
Revisiting Packaging Storytelling
What does it actually mean for a brand to tell a story?
April 13, 2018
How Cognitive Biases are Influencing The Way Shoppers Buy and...
Clever marketers and packaging designers understand cognitive biases.
March 28, 2018
Why Digital Designers Should Consider Default Choices
Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...
March 16, 2018
BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.