Works Design Group
September 01, 2020
How Brands are Appealing to Parents in a Pandemic
As parents have more on their plates than ever, brand leaders know that consumers with children are one of the most affected groups in the...
April 10, 2020
Will COVID-19 Change How Consumers Shop for Cleaning Products?
Cleaning product brands are seeing a massive increase in sales. But is this a sustainable development, or will things return to the way they were?
April 07, 2020
What #TheGreatAmericanTakeout Can Teach Us About Marketing During a Crisis
In order to encourage consumers to support their local restaurants, many industry leaders took to social media to promote #TheGreatAmericanTakeout.
April 02, 2020
Will “Panic Buying” Create a Center Store Renaissance?
"Panic buying" has sales skyrocketing for shelf-stable brands. Could this lead to sustainable growth for the center store?
March 31, 2020
5 Designs We Love: Ads in the Age of Coronavirus
Some brands have already released new ads as a step forward during the crisis, and these are some of our favorite examples of well-executed campaigns.
March 30, 2020
How Coronavirus is Impacting Club Stores
For brands that work with club stores and rely on them as a vital sales channel, it's important to know how coronavirus is affecting wholesalers....