Works Design Group

September 01, 2020

How Brands are Appealing to Parents in a Pandemic

As parents have more on their plates than ever, brand leaders know that consumers with children are one of the most affected groups in the...

by Taylor Getler

April 10, 2020

Will COVID-19 Change How Consumers Shop for Cleaning Products?

Cleaning product brands are seeing a massive increase in sales. But is this a sustainable development, or will things return to the way they were?

by Taylor Getler

April 07, 2020

What #TheGreatAmericanTakeout Can Teach Us About Marketing During a Crisis

In order to encourage consumers to support their local restaurants, many industry leaders took to social media to promote #TheGreatAmericanTakeout.

by Taylor Getler

April 02, 2020

Will “Panic Buying” Create a Center Store Renaissance?

"Panic buying" has sales skyrocketing for shelf-stable brands. Could this lead to sustainable growth for the center store?

by Taylor Getler

March 31, 2020

5 Designs We Love: Ads in the Age of Coronavirus

Some brands have already released new ads as a step forward during the crisis, and these are some of our favorite examples of well-executed campaigns.

by Taylor Getler

March 30, 2020

How Coronavirus is Impacting Club Stores

For brands that work with club stores and rely on them as a vital sales channel, it's important to know how coronavirus is affecting wholesalers....

by Taylor Getler

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