Works Design Group

February 06, 2020

Juice Packaging is Forgoing Color

Not so long ago, “fruity” automatically meant “colorful” in the world of package design. In 2020, all of that is quickly changing.

by Taylor Getler

February 24, 2017

Colors that Yell

With the trend of minimalist, stark packaging still going so strong, some brands are pushing back with designs that scream from the shelf. Hot pink,...

by Taylor Getler

March 18, 2014

Color Theory & Package Design

When it comes to branding and packaging, color is crucial. Colors are often used to trigger sensory reactions and emotions, and to prompt consumers to...

by WDG Administrator

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