Works Design Group

Not so long ago, “fruity” automatically meant “colorful” in the world of package design. In 2020, all of that is quickly changing.

With the trend of minimalist, stark packaging still going so strong, some brands are pushing back with designs that scream from the shelf. Hot pink,...

When it comes to branding and packaging, color is crucial. Colors are often used to trigger sensory reactions and emotions, and to prompt consumers to...