Works Design Group

Brands are listening to consumers’ concerns, and instead of running Super Bowl ads this year, some companies are investing COVID-19 projects.

Some of the most successful Christmas campaigns in history still have an impact today, decades after they launched.

Introducing New Coke to Millennial and Gen Z consumers allows Coca-Cola to turn their past mistake into a modern show of irony.

Andy Warhol once famously claimed that America’s tradition of mass production was what made it a great country. He said: “You can be watching TV...