Works Design Group

January 29, 2021

Brands Demonstrate Values by Sitting Out the Super Bowl

Brands are listening to consumers’ concerns, and instead of running Super Bowl ads this year, some companies are investing COVID-19 projects.

by Taylor Getler

December 23, 2020

The Most Influential Christmas Campaigns of all Time

Some of the most successful Christmas campaigns in history still have an impact today, decades after they launched.

by Taylor Getler

May 23, 2019

How Coke is Using Nostalgia and Camp to Reimagine One...

Introducing New Coke to Millennial and Gen Z consumers allows Coca-Cola to turn their past mistake into a modern show of irony.

by Taylor Getler

May 10, 2017

Brand Equity is Overrated

Andy Warhol once famously claimed that America’s tradition of mass production was what made it a great country. He said: “You can be watching TV...

by Taylor Getler

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