Works Design Group
December 03, 2020
The Pringles can is a great example of how innovative packaging shapes can elevate a brand. But how did that iconic packaging come to be?...
October 14, 2020
With Americans in isolation this year, pet adoption has never looked so attractive. Here are 5 top trends that pet supply brand leaders should know.
July 09, 2020
Indoor dining is shut down indefinitely, and several food brands have chosen to launch creative meal kits to meet the new need for at-home parties.
June 12, 2020
Would you wear ice cream-themed sneakers? Here are some of our favorite examples of food companies successfully extending their brands into fashion.
June 10, 2020
Throughout Walmart’s entire history, there have been elements of their brand strategy that proved to be far ahead of their time.
February 06, 2020
Not so long ago, “fruity” automatically meant “colorful” in the world of package design. In 2020, all of that is quickly changing.
December 12, 2019
More than burgers, these new patties are an innovative way for vegetables lovers to enjoy their favorite produce outside of salads and side dishes.
November 20, 2019
As consumers crave both tasty and low-calorie drinks – as well as more exotic flavors – canned coffee brands are differentiating their offerings.
November 15, 2019
Topos Tea was founded in 2017 by two Rowan University students, Mike Lombardo and Kayvon Jahanbakhsh
November 06, 2019
You might notice that your grocery aisle looks a little different recently. Lately, we’ve been seeing several major brands updating their packaging, and new photography...
August 21, 2019
While this is just a small sampling, here are five prominent contemporary designers that have been inspired by Lubalin.
September 25, 2018
An interesting and distinct range of expert speakers addressed the crowd at this year’s Brand New Conference on September 13th and 14th.