Works Design Group

The Pringles can is a great example of how innovative packaging shapes can elevate a brand. But how did that iconic packaging come to be?...

With Americans in isolation this year, pet adoption has never looked so attractive. Here are 5 top trends that pet supply brand leaders should know.

Indoor dining is shut down indefinitely, and several food brands have chosen to launch creative meal kits to meet the new need for at-home parties.

Would you wear ice cream-themed sneakers? Here are some of our favorite examples of food companies successfully extending their brands into fashion.

Throughout Walmart’s entire history, there have been elements of their brand strategy that proved to be far ahead of their time.

Not so long ago, “fruity” automatically meant “colorful” in the world of package design. In 2020, all of that is quickly changing.

More than burgers, these new patties are an innovative way for vegetables lovers to enjoy their favorite produce outside of salads and side dishes.

As consumers crave both tasty and low-calorie drinks – as well as more exotic flavors – canned coffee brands are differentiating their offerings.

Topos Tea was founded in 2017 by two Rowan University students, Mike Lombardo and Kayvon Jahanbakhsh

You might notice that your grocery aisle looks a little different recently. Lately, we’ve been seeing several major brands updating their packaging, and new photography...

While this is just a small sampling, here are five prominent contemporary designers that have been inspired by Lubalin.

An interesting and distinct range of expert speakers addressed the crowd at this year’s Brand New Conference on September 13th and 14th.