Works Design Group

December 03, 2020

How Pringles® Cans Got Their Iconic Shape

The Pringles can is a great example of how innovative packaging shapes can elevate a brand. But how did that iconic packaging come to be?...

by Taylor Getler

October 14, 2020

5 Trends to Know About “Pandemic Pets”

With Americans in isolation this year, pet adoption has never looked so attractive. Here are 5 top trends that pet supply brand leaders should know.

by Taylor Getler

July 09, 2020

Brands Fill the Restaurant Void with New Meal Kits

Indoor dining is shut down indefinitely, and several food brands have chosen to launch creative meal kits to meet the new need for at-home parties.

by Taylor Getler

June 12, 2020

5 Designs We Love: Food and Fashion Collaborations

Would you wear ice cream-themed sneakers? Here are some of our favorite examples of food companies successfully extending their brands into fashion.

by Taylor Getler

June 10, 2020

Brand Stories: How Walmart’s Evolving Design and Low Prices Took...

Throughout Walmart’s entire history, there have been elements of their brand strategy that proved to be far ahead of their time.

by Taylor Getler

February 06, 2020

Juice Packaging is Forgoing Color

Not so long ago, “fruity” automatically meant “colorful” in the world of package design. In 2020, all of that is quickly changing.

by Taylor Getler

December 12, 2019

A Veggie Burger for the New Decade

More than burgers, these new patties are an innovative way for vegetables lovers to enjoy their favorite produce outside of salads and side dishes.

by Taylor Getler

November 20, 2019

New Trends Brewing for Canned Coffees

As consumers crave both tasty and low-calorie drinks – as well as more exotic flavors – canned coffee brands are differentiating their offerings.

by Taylor Getler

November 15, 2019

Industry Insights: Mike Lombardo, Founder of Topos Tea

Topos Tea was founded in 2017 by two Rowan University students, Mike Lombardo and Kayvon Jahanbakhsh

by Taylor Getler

November 06, 2019

Packaging Photography Trends for 2019

You might notice that your grocery aisle looks a little different recently. Lately, we’ve been seeing several major brands updating their packaging, and new photography...

by Taylor Getler

August 21, 2019

5 Top Designers Who Have Been Inspired By Herb Lubalin

While this is just a small sampling, here are five prominent contemporary designers that have been inspired by Lubalin.

by Taylor Getler

September 25, 2018

Brand New 2018 Conference Recap

An interesting and distinct range of expert speakers addressed the crowd at this year’s Brand New Conference on September 13th and 14th.

by Taylor Getler

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