Works Design Group

March 16, 2018

Takeaways from BXP Live! 2018

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

by Taylor Getler

March 12, 2018

What “Raw Water” Teaches Us About Buzzword Overuse

As reported in a number of outlets, several “raw water” startups have recently sprung up around the country.

by Taylor Getler

March 02, 2018

Why Sound is the New Logo

With the importance of voice experience (VX) escalating, brands have an expanding universe of opportunities to communicate with their audience.

by Dexter Garcia

February 21, 2018

5 Designs We Love: E-Commerce UX Design

For many retailers, the e-commerce function of their site is perhaps the most important part of their digital presence.

by Taylor Getler

February 21, 2018

How The “Instagram Effect” is Shaping Packaging Design

There is a growing trend for brands to take into account how their products and packaging will appear on social media.

by Branding Times Contributor

February 15, 2018

Tide’s Tragedy: How Brands Can Respond to Disasters that Aren’t...

So far, 2018 has been a stressful and strange year for Tide.

by Taylor Getler

February 12, 2018

How Following Behavioral Economics Can Lead to Subtle and Effective...

Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...

by Garrett Meccariello

January 31, 2018

5 Trends from Natural Products Expo East 2017

  Hundreds of exhibitors came out from all over the country (and, in some cases, the world) to show the industry what they have to...

by Taylor Getler

January 31, 2018

10 Trends from the 2017 Summer Fancy Food Show

  The 2017 Summer Fancy Food Show was a great indicator of what food trends will impact the industry in the coming months and years,...

by Taylor Getler

January 24, 2018

Creative Titans: How Paul Rand Influenced Logo Design

Paul Rand, born Peretz Rosenbaum, was an esteemed American art director and graphic designer who is responsible for creating some of the most recognizable and...

by Matt Cannon

January 24, 2018

Creative Titans: Dieter Rams and the 10 Principles of Good...

Dieter Rams is a German industrial designer and respected product design guru. With more than seven decades’ worth of design experience, he has earned a...

by Matt Cannon

January 24, 2018

Creative Titans: Milton Glaser Hearts NY

Born in 1929 in New York City, Milton Glaser is a groundbreaking American graphic designer and illustrator. He is one of the most internationally renowned,...

by Matt Cannon

Share On Facebook