Works Design Group
March 16, 2018
BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.
March 12, 2018
What “Raw Water” Teaches Us About Buzzword Overuse
As reported in a number of outlets, several “raw water” startups have recently sprung up around the country.
March 02, 2018
With the importance of voice experience (VX) escalating, brands have an expanding universe of opportunities to communicate with their audience.
February 21, 2018
5 Designs We Love: E-Commerce UX Design
For many retailers, the e-commerce function of their site is perhaps the most important part of their digital presence.
February 21, 2018
How The “Instagram Effect” is Shaping Packaging Design
There is a growing trend for brands to take into account how their products and packaging will appear on social media.
February 15, 2018
Tide’s Tragedy: How Brands Can Respond to Disasters that Aren’t...
So far, 2018 has been a stressful and strange year for Tide.
February 12, 2018
How Following Behavioral Economics Can Lead to Subtle and Effective...
Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...
January 31, 2018
5 Trends from Natural Products Expo East 2017
Hundreds of exhibitors came out from all over the country (and, in some cases, the world) to show the industry what they have to...
January 31, 2018
10 Trends from the 2017 Summer Fancy Food Show
The 2017 Summer Fancy Food Show was a great indicator of what food trends will impact the industry in the coming months and years,...
January 24, 2018
Creative Titans: How Paul Rand Influenced Logo Design
Paul Rand, born Peretz Rosenbaum, was an esteemed American art director and graphic designer who is responsible for creating some of the most recognizable and...
January 24, 2018
Creative Titans: Dieter Rams and the 10 Principles of Good...
Dieter Rams is a German industrial designer and respected product design guru. With more than seven decades’ worth of design experience, he has earned a...
January 24, 2018
Creative Titans: Milton Glaser Hearts NY
Born in 1929 in New York City, Milton Glaser is a groundbreaking American graphic designer and illustrator. He is one of the most internationally renowned,...