Works Design Group
July 05, 2017
Creative Titans: Herb Lubalin, the Father of Conceptual Typography
Born in 1918, Herbert Lubalin was a celebrated American graphic designer and typographer. Commonly referred to as “the father of conceptual typography”, he was responsible...
June 21, 2017
How CPG Brands are Strategizing for the Gig Economy
The major disruption caused by platforms of the new gig economy (ie. Uber, AirBnB, Etsy) has been widely reported, and it’s still too early to...
June 16, 2017
Redesigns and Refreshes: Why Change is Crucial
Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...
June 08, 2017
The Rise of Minimalism in Package Design
The trend for minimalism in package design continues to pick up steam, be it forgoing lots of wording, using simplistic designs, going without labels, or...
June 05, 2017
5 Designs We Love: Visual Texture
Visual texturing can be used to create unique, eye-catching packaging designs, through the exploration of layers, photography, illustration, and key graphic elements. This type of...
May 31, 2017
Amazon Squares Off Against Big Box Retailers
Earlier this year, Amazon reportedly began reaching out to several major consumer product brands, telling them that they’d be better off ditching retailers and...
May 24, 2017
BuzzFeed is an American “social news and entertainment company” with a focus on digital media and digital technology. It has expanded from quizzes and lists...
May 23, 2017
Package Design Trend: Dramatic Callouts
As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...
May 18, 2017
The Present and Future of Alcohol
Alcohol is a multibillion-dollar market in the US, one that must constantly evolve in order to keep up with changing consumer needs. The category has...
May 10, 2017
Andy Warhol once famously claimed that America’s tradition of mass production was what made it a great country. He said: “You can be watching TV...
May 09, 2017
How Packaging Can Tell a Story
Effective product packaging can shout from the shelves, even as they grow increasingly crowded. It can instantly answer any question that consumers might have, so...
May 05, 2017
Why a Tire Company Determines What We Eat
If you care about food – particularly gourmet food – it’s likely that you’ve at least heard of Michelin stars. If you haven’t, you are...