Works Design Group
January 15, 2018
Brand Extension Series: Jack Daniel’s and the Spirit of America
For the first installment of our brand extension deep dive series, we’re looking at Jack Daniel’s and the many avenues that the brand has successfully...
January 15, 2018
Packaging Inspiration from Other Design Mediums
While package designers are specialists, they often still draw inspiration from other visual mediums. Trends in fashion, architecture, sculpture, and painting have all had a...
January 11, 2018
25 Package Design Trends for 2018
In today’s fast-paced digital world, trends evolve at breakneck speeds. Whether spurred by technology or shifting social preferences, designers need to pay attention to how...
January 11, 2018
Creatively Extending Brands with Cookies and Coffee
While we typically think of “branding” as including elements such as logos, brand icons, slogans and catchphrases, we are seeing an emerging trend of emphasizing...
October 05, 2017
Logos and images are some of the most historically powerful brand identifiers, but with today’s overcrowded, sugar-rushed digital landscape, visuals alone are no longer enough...
September 27, 2017
5 Designs We Love: Designs from the Fast Food Industry
How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...
September 22, 2017
8 Trends from Natural Products Expo East 2017
Last weekend, we took a trip to Baltimore for Natural Products Expo East 2017, where hundreds of exhibitors came out from all over the country...
September 08, 2017
Yum: Ruby Chocolate and the History of Chocolate Innovation
On Tuesday, September 5th, 2017, Swiss chocolate manufacturer Barry Callebaut announced in a press release that they had invented a brand-new type of chocolate. Called...
August 29, 2017
Why Experiential Marketing Works So Well
When Frito-Lay announced that they were opening a Cheetos-themed restaurant in Tribeca – lead by celebrity chef Anne Burrell and running for three days only...
August 16, 2017
Alex and Ani is an accessories and jewelry company that offers eco-friendly, approachable products backed by influential content and powerful brand image. Founded by jewelry...
July 27, 2017
5 Designs We Love: Sustainable Packaging Designs
Designed in part to help combat the problem of overflowing landfills, sustainable packaging is better for both the environment and your bottom dollar. By reducing...
July 05, 2017
7 Trends from the 2017 Summer Fancy Food Show
According to the Specialty Food Association, the Summer Fancy Food Show is North America’s largest trade show for the specialty food industry. As such, it...