Works Design Group

For the first installment of our brand extension deep dive series, we’re looking at Jack Daniel’s and the many avenues that the brand has successfully...

While package designers are specialists, they often still draw inspiration from other visual mediums. Trends in fashion, architecture, sculpture, and painting have all had a...

In today’s fast-paced digital world, trends evolve at breakneck speeds. Whether spurred by technology or shifting social preferences, designers need to pay attention to how...

While we typically think of “branding” as including elements such as logos, brand icons, slogans and catchphrases, we are seeing an emerging trend of emphasizing...

Logos and images are some of the most historically powerful brand identifiers, but with today’s overcrowded, sugar-rushed digital landscape, visuals alone are no longer enough...

How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...

Last weekend, we took a trip to Baltimore for Natural Products Expo East 2017, where hundreds of exhibitors came out from all over the country...

On Tuesday, September 5th, 2017, Swiss chocolate manufacturer Barry Callebaut announced in a press release that they had invented a brand-new type of chocolate. Called...

When Frito-Lay announced that they were opening a Cheetos-themed restaurant in Tribeca – lead by celebrity chef Anne Burrell and running for three days only...

Alex and Ani is an accessories and jewelry company that offers eco-friendly, approachable products backed by influential content and powerful brand image. Founded by jewelry...

Designed in part to help combat the problem of overflowing landfills, sustainable packaging is better for both the environment and your bottom dollar. By reducing...

According to the Specialty Food Association, the Summer Fancy Food Show is North America’s largest trade show for the specialty food industry. As such, it...