Works Design Group

January 15, 2018

Brand Extension Series: Jack Daniel’s and the Spirit of America

For the first installment of our brand extension deep dive series, we’re looking at Jack Daniel’s and the many avenues that the brand has successfully...

by Taylor Getler

January 15, 2018

Packaging Inspiration from Other Design Mediums

While package designers are specialists, they often still draw inspiration from other visual mediums. Trends in fashion, architecture, sculpture, and painting have all had a...

by Keith Loria

January 11, 2018

25 Package Design Trends for 2018

In today’s fast-paced digital world, trends evolve at breakneck speeds. Whether spurred by technology or shifting social preferences, designers need to pay attention to how...

by Taylor Getler

January 11, 2018

Creatively Extending Brands with Cookies and Coffee

While we typically think of “branding” as including elements such as logos, brand icons, slogans and catchphrases, we are seeing an emerging trend of emphasizing...

by David Kirkpatrick

October 05, 2017

Audio in Branding

Logos and images are some of the most historically powerful brand identifiers, but with today’s overcrowded, sugar-rushed digital landscape, visuals alone are no longer enough...

by Keith Loria

September 27, 2017

5 Designs We Love: Designs from the Fast Food Industry

How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...

by Matt Cannon

September 22, 2017

8 Trends from Natural Products Expo East 2017

Last weekend, we took a trip to Baltimore for Natural Products Expo East 2017, where hundreds of exhibitors came out from all over the country...

by Taylor Getler

September 08, 2017

Yum: Ruby Chocolate and the History of Chocolate Innovation

On Tuesday, September 5th, 2017, Swiss chocolate manufacturer Barry Callebaut announced in a press release that they had invented a brand-new type of chocolate. Called...

by Taylor Getler

August 29, 2017

Why Experiential Marketing Works So Well

When Frito-Lay announced that they were opening a Cheetos-themed restaurant in Tribeca – lead by celebrity chef Anne Burrell and running for three days only...

by Taylor Getler

August 16, 2017

Brand Stories: Alex and Ani

Alex and Ani is an accessories and jewelry company that offers eco-friendly, approachable products backed by influential content and powerful brand image. Founded by jewelry...

by WDG Administrator

July 27, 2017

5 Designs We Love: Sustainable Packaging Designs

Designed in part to help combat the problem of overflowing landfills, sustainable packaging is better for both the environment and your bottom dollar. By reducing...

by Matt Cannon

July 05, 2017

7 Trends from the 2017 Summer Fancy Food Show

According to the Specialty Food Association, the Summer Fancy Food Show is North America’s largest trade show for the specialty food industry. As such, it...

by Taylor Getler

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