Works Design Group

August 25, 2020

Boozy Popsicles Help Consumers Beat the Heat

As sweltering summer temperatures continue to break records, a new trend is growing in the alcohol industry: boozy popsicles.

by Taylor Getler

June 02, 2020

In 2020, Anywhere Can be a Grocery Store

The pandemic has foodservice companies coming up with creative ways to stay afloat -- including, in some cases, becoming grocery stores.

by Taylor Getler

May 08, 2020

Mattel’s “Play it Forward” Initiative Shows the Value of Brand...

By embracing a culture of adaptability, Mattel has been able to rapidly respond to changing consumer needs.

by Taylor Getler

April 20, 2020

My Company Already Works With a Printer. Why Should We...

Agencies and printers both play important roles for the brands that they work with, and projects are best executed when they collaborate together.

by Taylor Getler

February 27, 2020

Tea is Trending Like Never Before

Tea has been around for centuries, yet we’ve never seen innovation in packaged teas like we are today.

by Taylor Getler

February 13, 2020

Beer is Out, Marijuana is In

Young people are increasingly replacing a can of beer with a joint or a CBD beverage. Believe it or not, this might be a good...

by Taylor Getler

February 06, 2020

Juice Packaging is Forgoing Color

Not so long ago, “fruity” automatically meant “colorful” in the world of package design. In 2020, all of that is quickly changing.

by Taylor Getler

January 16, 2020

Ben & Jerry’s Cashes in on Snackable Cookie Dough

Ben & Jerry’s Snackable Cookie Dough is a stand-alone line of dough chunks – the same kind that consumers have enjoyed in their pints since...

by Taylor Getler

January 09, 2020

In 2020, Yogurt Does Grow on Trees

Manufacturers are betting big on plant-based yogurt, hoping to replicate the success of non-dairy milk.

by Taylor Getler

December 19, 2019

Protein Snacking Transcends the Wellness Aisle

As shoppers strive for overall healthier lifestyles, protein product options are expanding and are being integrated with regular snacking.

by Taylor Getler

December 12, 2019

A Veggie Burger for the New Decade

More than burgers, these new patties are an innovative way for vegetables lovers to enjoy their favorite produce outside of salads and side dishes.

by Taylor Getler

November 27, 2019

How the Snack and Side Dish Categories are Shifting

Products that traditionally contain heavy starches (potatoes, corn, rice) have been slowly incorporating more nutrient-rich vegetables, and for some items, these vegetables have replaced starches...

by Taylor Getler

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