Works Design Group

March 31, 2014

Brand Positioning for Men’s Grooming Products

The personal grooming market is experiencing healthy growth boosted by innovative packaging and viral marketing campaigns, and a large number of competitors that are very...

by WDG Administrator

March 18, 2014

Color Theory & Package Design

When it comes to branding and packaging, color is crucial. Colors are often used to trigger sensory reactions and emotions, and to prompt consumers to...

by WDG Administrator

February 03, 2014

The Eurofication of Private Label?

Works Design published the cover story for the February 2014 issue of Brand Packaging Magazine, entitled “The Eurofication of Private Label?”  The article looks at some...

by WDG Administrator

January 15, 2013

The “New” Factor

We’ve been doing our research. We’ve found that more and more brands are calling attention to their new look or variety by using the word...

by Chris

January 10, 2013

Works Design 2012 Holiday Gift – Our Very Own Brand...

Ta Da! If you weren’t lucky enough to have received our 2012 Holiday Package, here is a glimpse of what our clients received in the...

by Chris

August 24, 2012

Unveiling the First New Logo from Microsoft in 25 years!

On Thursday, the world got its first new logo from Microsoft since 1987. The new logo has two components: the logotype and the symbol. For...

by WDG Administrator

June 25, 2012

Retro Packaging for Lyons Cakes

Even though we have never heard of Lyons Cakes, their newly designed retro packaging caught our eye. In reading more about the company in when...

by WDG Administrator

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