Works Design Group

June 08, 2017

The Rise of Minimalism in Package Design

The trend for minimalism in package design continues to pick up steam, be it forgoing lots of wording, using simplistic designs, going without labels, or...

by Keith Loria

June 05, 2017

5 Designs We Love: Visual Texture

Visual texturing can be used to create unique, eye-catching packaging designs, through the exploration of layers, photography, illustration, and key graphic elements. This type of...

by Matt Cannon

May 31, 2017

Amazon Squares Off Against Big Box Retailers

  Earlier this year, Amazon reportedly began reaching out to several major consumer product brands, telling them that they’d be better off ditching retailers and...

by Keith Loria

May 24, 2017

Brand Stories: Buzzfeed

BuzzFeed is an American “social news and entertainment company” with a focus on digital media and digital technology. It has expanded from quizzes and lists...

by Matt Cannon

May 23, 2017

Package Design Trend: Dramatic Callouts

As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...

by Taylor Getler

April 19, 2017

Flavors of America

At the end of last month, Hershey’s began rolling out their “Flavors of America” campaign, which has the company including signature regional tastes and ingredients...

by Taylor Getler

March 29, 2017

Brand Stories: Magic Leap

Founded in 2010 by Rony Abovitz, Magic Leap is a fast-growing startup that has been shrouded in mystery since its inception. In fact, it has...

by Matt Cannon

March 17, 2017

Four Branding Trends from Expo West 2017

Chris Burton, our Art Director, travelled all the way to Anaheim last week for Expo West 2017. The four-day event is the country’s largest natural...

by Taylor Getler

March 13, 2017

Original Packaging that was Better than the Redesign

Package redesigns are famously tricky. On the one hand, updating a product’s look can be an important part of appealing to new consumers and staying...

by Taylor Getler

October 05, 2016

Brand Stories: How Warby Parker Clearly Saw the Finish Line

Sometimes, overthinking is key when it comes to branding. While some companies launch as quickly as possible, others take a very deliberate approach to branding....

by Matt Cannon

August 06, 2014

5 Things to Consider When Choosing a Branding Agency

There is never a shortage of things to worry about when running a business.  As a result, even for large companies branding is an often-neglected...

by WDG Administrator

April 03, 2014

Brand Stories: PBR and the $44 Beer Bottle

Pabst Blur Ribbon, better known to most as PBR, has served as one of the most popular beers for middle class Americans since its origin...

by WDG Administrator

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