Works Design Group

February 12, 2018

How Following Behavioral Economics Can Lead to Subtle and Effective...

Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...

by Garrett Meccariello

January 31, 2018

5 Trends from Natural Products Expo East 2017

  Hundreds of exhibitors came out from all over the country (and, in some cases, the world) to show the industry what they have to...

by Taylor Getler

January 31, 2018

10 Trends from the 2017 Summer Fancy Food Show

  The 2017 Summer Fancy Food Show was a great indicator of what food trends will impact the industry in the coming months and years,...

by Taylor Getler

January 15, 2018

How Social Media and Meal Prepping are Influencing Package Design

Meal prep is having a major moment right now, and this phenomenon has spurred some pretty interesting package design trends. Below is a glimpse at our...

by Taylor Getler

September 27, 2017

5 Designs We Love: Designs from the Fast Food Industry

How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...

by Matt Cannon

September 22, 2017

8 Trends from Natural Products Expo East 2017

Last weekend, we took a trip to Baltimore for Natural Products Expo East 2017, where hundreds of exhibitors came out from all over the country...

by Taylor Getler

September 08, 2017

Yum: Ruby Chocolate and the History of Chocolate Innovation

On Tuesday, September 5th, 2017, Swiss chocolate manufacturer Barry Callebaut announced in a press release that they had invented a brand-new type of chocolate. Called...

by Taylor Getler

August 29, 2017

Why Experiential Marketing Works So Well

When Frito-Lay announced that they were opening a Cheetos-themed restaurant in Tribeca – lead by celebrity chef Anne Burrell and running for three days only...

by Taylor Getler

August 16, 2017

Brand Stories: Alex and Ani

Alex and Ani is an accessories and jewelry company that offers eco-friendly, approachable products backed by influential content and powerful brand image. Founded by jewelry...

by WDG Administrator

July 05, 2017

7 Trends from the 2017 Summer Fancy Food Show

According to the Specialty Food Association, the Summer Fancy Food Show is North America’s largest trade show for the specialty food industry. As such, it...

by Taylor Getler

June 21, 2017

How CPG Brands are Strategizing for the Gig Economy

The major disruption caused by platforms of the new gig economy (ie. Uber, AirBnB, Etsy) has been widely reported, and it’s still too early to...

by Taylor Getler

June 16, 2017

Redesigns and Refreshes: Why Change is Crucial

Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...

by Matt Cannon

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