Works Design Group

By embracing a culture of adaptability, Mattel has been able to rapidly respond to changing consumer needs.

As purchasing behaviors have changed in recent years, so, too, have once-familiar supermarket departments and categories.

TOMS Shoes is a footwear brand that is credited with popularizing the “one-for-one” selling format.

Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.

Clever marketers and packaging designers understand cognitive biases.

From nut-based milks to platypus milk, specialty milks are on the rise.

Whole Foods is coming for Trader Joe's with a range of private label offerings.

Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

As reported in a number of outlets, several “raw water” startups have recently sprung up around the country.

With the importance of voice experience (VX) escalating, brands have an expanding universe of opportunities to communicate with their audience.

So far, 2018 has been a stressful and strange year for Tide.