Works Design Group

July 02, 2019

The Power of the Ritual – Turning Emotional Connections Into...

Forward-thinking marketers inspire repeated purchases of everyday items by shifting the item's role towards one that is more ritualistic and habitual.

by Garrett Meccariello

June 22, 2018

4 Branding Campaigns That Missed The Mark (And How Behavioral...

Branding is part art and part science. If a company forgets to share the love between the two, campaigns can fall short and disrupt the...

by Garrett Meccariello

June 11, 2018

Leveraging Emotions in Packaging Design

The practice of exploring the use of emotions in packaging design is not a novel idea.

by Garrett Meccariello

April 13, 2018

How Cognitive Biases are Influencing The Way Shoppers Buy and...

Clever marketers and packaging designers understand cognitive biases.

by Garrett Meccariello

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