Works Design Group
July 02, 2019
Forward-thinking marketers inspire repeated purchases of everyday items by shifting the item's role towards one that is more ritualistic and habitual.
June 22, 2018
Branding is part art and part science. If a company forgets to share the love between the two, campaigns can fall short and disrupt the...
June 11, 2018
The practice of exploring the use of emotions in packaging design is not a novel idea.
April 13, 2018
Clever marketers and packaging designers understand cognitive biases.