Works Design Group
March 25, 2021
As consumer needs and preferences continue to evolve, here are our predictions for the top trends that will impact wine brands in 2021.
August 25, 2020
As sweltering summer temperatures continue to break records, a new trend is growing in the alcohol industry: boozy popsicles.
August 18, 2020
Canned cocktails and other ready-to-drink (RTD) alcohol products, once a niche category, are seeing enormous opportunities.
February 13, 2020
Young people are increasingly replacing a can of beer with a joint or a CBD beverage. Believe it or not, this might be a good...
October 10, 2019
The industry has been forecasting the rise of edible packaging for years. Why are we mocking it now?
September 10, 2019
Looking back now, it’s hard to name a cultural phenomenon that better represents the summer of 2019 than White Claw. How did their branding get...
June 07, 2018
As purchasing behaviors have changed in recent years, so, too, have once-familiar supermarket departments and categories.
May 30, 2018
For brands that produce difficult-to-ship products, e-commerce can be difficult to navigate.
April 06, 2018
How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?
May 18, 2017
Alcohol is a multibillion-dollar market in the US, one that must constantly evolve in order to keep up with changing consumer needs. The category has...