Works Design Group

As consumer needs and preferences continue to evolve, here are our predictions for the top trends that will impact wine brands in 2021.

As sweltering summer temperatures continue to break records, a new trend is growing in the alcohol industry: boozy popsicles.

Canned cocktails and other ready-to-drink (RTD) alcohol products, once a niche category, are seeing enormous opportunities.

Young people are increasingly replacing a can of beer with a joint or a CBD beverage. Believe it or not, this might be a good...

The industry has been forecasting the rise of edible packaging for years. Why are we mocking it now?

Looking back now, it’s hard to name a cultural phenomenon that better represents the summer of 2019 than White Claw. How did their branding get...

As purchasing behaviors have changed in recent years, so, too, have once-familiar supermarket departments and categories.

For brands that produce difficult-to-ship products, e-commerce can be difficult to navigate.

How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?

Alcohol is a multibillion-dollar market in the US, one that must constantly evolve in order to keep up with changing consumer needs. The category has...