Works Design Group

March 25, 2021

The Top Wine Trends for 2021

As consumer needs and preferences continue to evolve, here are our predictions for the top trends that will impact wine brands in 2021.

by Taylor Getler

August 25, 2020

Boozy Popsicles Help Consumers Beat the Heat

As sweltering summer temperatures continue to break records, a new trend is growing in the alcohol industry: boozy popsicles.

by Taylor Getler

August 18, 2020

Canned Cocktails Seek to Replicate the Bar Experience

Canned cocktails and other ready-to-drink (RTD) alcohol products, once a niche category, are seeing enormous opportunities.

by Taylor Getler

February 13, 2020

Beer is Out, Marijuana is In

Young people are increasingly replacing a can of beer with a joint or a CBD beverage. Believe it or not, this might be a good...

by Taylor Getler

October 10, 2019

The Package Design Industry Should Embrace Whiskey Capsules

The industry has been forecasting the rise of edible packaging for years. Why are we mocking it now?

by Taylor Getler

September 10, 2019

White Claw has Proven the Success of Gender-Neutral Branding

Looking back now, it’s hard to name a cultural phenomenon that better represents the summer of 2019 than White Claw. How did their branding get...

by Jessica Olszyk

June 07, 2018

Making the Crossing: How Traditional Foods Are Crossing Over...

As purchasing behaviors have changed in recent years, so, too, have once-familiar supermarket departments and categories.

by Lynn Petrak

May 30, 2018

The Challenge of Designing Wine Bottles for E-Commerce

For brands that produce difficult-to-ship products, e-commerce can be difficult to navigate.

by David Kirkpatrick

April 06, 2018

Lime-A-Rita’s Redesign, One Year Later

How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?

by Jessica Olszyk

May 18, 2017

The Present and Future of Alcohol

Alcohol is a multibillion-dollar market in the US, one that must constantly evolve in order to keep up with changing consumer needs. The category has...

by Taylor Getler

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