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The Evolution of the Starbucks Brand

With forty years of history, Starbucks’ high-profile design efforts have offered fascinating insight into how an international brand can evolve to satisfy changing markets, eras, and expectations.

This ebook dives into that history, and details how strong design has helped drive the brand to become the global powerhouse that it is today.

The Evolution of the Starbucks Brand

Included in this eBook:

  • Starbuck’s early years as a brand
  • The evolution of the company’s logo and packaging
  • Starbucks’ branding today
  • The company’s design controversies and triumphs
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