Président Cheese Snack Cups
Lactalis American Group is a national leader in quality dairy products with many exciting innovations under their Président brand. With snacking becoming increasingly popular, the company wanted to debut their own product within this growing category. They came to us with a new packaging format for their Pub Cheese called a “dual pot”, otherwise known as a snack cup. The idea was to offer an “on-the-go” snacking option by bundling their Président Pub Cheese with a cup of pretzels for dipping.
The goal for this item was to move Lactalis into the convenience section of grocery stores, as well as open the door for new retail partnerships. The packaging would be a critical component of helping the brand move towards this new direction.
Since Président Pub Cheese had an existing look and feel, we were tasked with translating these assets to the new package. At the same time, we had to communicate to the shopper that this product was great for snacking, that it was dippable (a new behavior for some consumers), and that they were getting a complete pretzel and cheese treat.
This was a lot of information to convey on a small package, and space on the top and sides was tight. Our creative resolution was to shoot photography of the pretzel with cheese to help the consumer understand visually what to expect, as well as succinctly explain how the product was meant to be eaten. We also added simple copy, including “Perfect on the go Snack” and “Dip and Go.”
The success of this new packaging project led to us adapting the flagship Sharp Cheddar product, as well as Cheddar and Jalapeño and Cheddar with Bacon. We even expanded into Président’s Rondelé brand as well. Lactalis has now made a real splash in the snacking category, and we continue to partner with them as they respond to trends and changing consumer needs.
