Hatfield Quality Meats


A broad-based, close-knit relationship.

Our working relationship with Clemens began with redesigning one small line of better-for-you meats and has grown to become one of our most valued clients over the past three years. During this time we have been redesigning their entire packaging portfolio, which has allowed us to really flex our capabilities over a wide range of projects that have different needs, goals, and scopes.




Research and strategy underlies all of our work.

All of our work is grounded in extensive research, and our processes with Hatfield have seen us visit dozens of stores in multiple regions across the US, while doing deep dive exploratory with color, texture, iconography, trends, and a variety of other items.


Bottom Line

Refreshed brands with real results

In addition to periodic small scale projects, we helped Hatfield redesign their lines of marinated meats, uncured meats and recipe starters. In so doing, we developed multiple design systems and a modern yet approachable look that has attracted a younger, aspirational consumer base, while preserving their cherished legacy consumers.




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